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Praise the Lord and Pass the Ammunition
Back in the day, they actually wrote a song by this name. Frank Loesser did, actually, and donated the proceeds to the Navy Relief Fund. You see, this was written about a time when our nation was under attack and uncertainty and fear ruled the day.The phrase had its birth during the battle for...
250 Sides Since January 2010; 65% Market Share; Sales Up 34% Over Last Year
Jeff Hollansworth owns and manages RE/MAX of Hot Springs Village, Arkansas. About a year after he bought the franchise (four years ago), the bottom literally started dropping out of the real estate market nationally. Undeterred, Jeff did not pull back; he did not run for the hills, he did not...
How to Have Your Lender Pay for Your Prospecting Leads
Let’s face it: Internet prospecting is something that about 95% of agents have yet to master. What if you could hire someone to do it for you and it was paid for by your favorite mortgage broker?That’s the concept that is gaining steam among real estate agents today; a concept many thought...
What Will Permanently Cure the Real Estate Market’s Torpor?
Opinion by Mike ParkerI read today that Ben Bernanke, Chairman of the Federal Reserve Bank, stated that “there are bumps in the road, but we are on our way to recovery.” He went on to predict unemployment dropping to around 7% and that inflation would be kept at bay.One of the problems of...
New Realities of Successful Online Marketing
The Internet has been the game-changer in real estate. Be honest: did you ever think—back in 2005, even-- that more than 80% of all homes sales would begin on the Internet? Well, that day came years ago, yet most of the agent base continues to miss out on Internet sales. This shows why new...
You Need SEO to Work for You. Increasingly it Doesn’t. Why Can’t You Get Found on Google?
If there ever was a time every agent could use a bluebird flying in the window from the Internet, this is that time. In markets that seem to be paralyzed by indecision, fear and uncertainty about so many things, nothing picks an agent up faster than an unexpected sale from an unexpected source....
Google is Changing the Way it Indexes Websites - What Does this Really Mean to You?
Because it is so important that your website be found by Internet buyers, anytime Google changes the way it presents information, we all must take notice.After Google announced major changes in the way they would index content last summer that change is now universal throughout Google’s network...
The ‘Best Bet’ in Real Estate Today
The first time tax credit is gone, the markets are jumpy, summer’s here but no one is “dancing in the streets.” It’s as if everyone is distracted with volcanic ash clouds, oil spills, wishy-washy politicians and the European debt crisis, and –let’s face it---that is an awful lot to...
It’s Actually Fun to Go to Work Again!
Carola Dauchert is an agent with Prudential C. Dan Joyner Realtors in Anderson, South Carolina.One of her specialties is Lake Hartwell, S.C., which is a popular second home/resort area where sales seemed to have dried up in 2009. “I was so bored around the first of the year that I seriously...
Who Will Make Social Networking Pay Off for Real Estate Professionals?
Few subjects have attracted as much attention lately as Social Networking. This communication technique is everywhere, and sites such as Facebook—with over 500 million registered users—represent a target that is just too big to ignore for any self-respecting marketer. The idea of having a 500...

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