The ultimate success of your business will probably be tied closely to your success on the Internet. Your website or blog is your storefront in a very big world. It’s easy to get a dry cleaning customer if they pass your store every day on their way home from work. It’s a lot harder to capture a real estate lead from an armchair buyer or seller clicking around the World Wide Web.
As real estate professionals who want to make a success of our Internet presence, we should know some of the terminology. But, we should also know how to concentrate our time and efforts on what’s important when it comes to tracking visits to, and activity on, our websites. These two goals go hand-in-hand when it comes to sorting out website traffic statistics. Let’s look at some terms and see how we want to use these site traffic statistics.
Actually, we’re not just talking about “social networks,” but business networking as well. The Internet has made dramatic changes in the way the world shops, locates information, and in how they communicate with each other. Of course, email is the elephant in the room. But, as we become ever more mobile and in a hurry, networking will become a many-faceted activity.
