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Posted: Thursday, January 7, 2010 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Internet Marketing is an entirely different animal than traditional Real Estate Marketing. But once you get a hang of it, you will see how fruitful it can be for your business.  Here are some ways that you can get your site out and ranked highly in the Search Engines:

  • Pay Per Click (PPC): This is online advertising that is done through Google Adwords.  This can put your site out in front of a lot of prospects.  Just be careful that you set a maximum amount paid per click and per day, or this can break your bank quickly.
  • Article Syndication: Submit articles to large article banks like AffSphere.com and EzineArticles.com. Your article can be picked up by other webmasters and put on their site, giving you GREAT organic back-links!  An “Organic” listing in the search engines is obtained by optimizing your site, and doing things that generate links back to your site from other sites that Google and other Search Engines deem as authority on the topic of your site.  Writing and submitting articles is a great way to establish back links to your site that will drive traffic for you, without having to pay for that traffic.  At the end of the article, you can put in a plug about yourself, and be sure to include a link back to your website.
  • Blogging: Good for establishing yourself as an expert in your niche.  Blogs are also loved by search engines, so they are better for pushing you up the ranks in search engine placement, than a traditional static website.
  • Reviews: This can be done easily in Real Estate by write a review about a neighborhood, a new financing option being offered, a community event, etc.  People want to know that you care about your communities, and about your prospects.  This makes you more personable, and establishes your credibility in your market.  Be sure to place a link to your site at the end of the review.
  • Press Releases: Do something newsworthy online and/or in the community, then submit it to PRWeb.com as a press release.  You can also submit these to your local newspaper.   Don’t discount online news reports, because in this day and age it will get you more exposure than the newspaper can.  Be sure to include references back to your website.
  • Video: Take an hour out of your day to make and submit a video about your community, marketing, services, etc, to YouTube. Be sure to include a link in your video description to your website.
  • Be Social: Make a site on Ning or a lens on Squidoo and link back to your original blog or website.  Participate in sites like Facebook, Twitter, MySpace, etc, but don’t spam the sites with only ads about your Real Estate business, listings, services, etc.  Be involved, and personable.  Participate in conversations with others that are not related to your services.  Be a community leader, and prospects will follow.

Getting placed high in the search engines can give you a better opportunity to obtain the buyer/seller leads you need to fuel your Real Estate business.  Internet marketing can be time consuming, but the costs are very low compared to traditional advertising and can generate you a wealth of new business.

Get more marketing information at http://www.secretagentblueprint.com/blog

 

Posted: Thursday, January 7, 2010 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

One of the most effective ways you'll ever discover for bringing more traffic to your website is simply by writing highly targeted, informative articles that can be freely distributed throughout the Internet.

The Internet is the "Information Highway".  Folks are logging onto the Internet to look for information -- plain and simple.

It's your job to provide them with this information if you're going to have any success online.  I just cannot stress enough the importance and the overall benefits you'll receive from being able to create some quality, informative articles (and content) on your own.

First -- How To Write A Great Article:

Forget Everything You Were Taught In English Class.  Writing Articles Is "Meatball Writing".  You Want To Write In Your Own Style And At An 8th Grade Reader Level. 

  •  Don't try to impress your readers with your sheer intelligence.
  •  Don't use big words when you can use much simpler, shorter words that have the same meaning.
  •  Don't bore your readers!  Add some sizzle and spice.
  •  Be unique and show your personality!  Don't be afraid to be yourself.

Each Article You Write Should Be Approximately 700-1000 Words 

  •  Always keep your articles short, sweet, concise... and to the point.
  •  When adding articles (as content) to your website, you can make your article as long as you'd like, however when submitting these articles to article directories to promote your website you want to follow their strict guidelines which usually involve a specific maximum word count and format.
  •  Use bulleted points and break up lines of text with transitional effects like this... and this -- or use (parenthesis like this) to make it easier on your reader's eyes. A well written article should consist of short sentences and short paragraphs, bulleted points and sub-headings, each addressing a specific point of topic in your article.
  • Stay Focused On Your Topic and Provide Useful Information
  • Quality is most important!  Do your research and write your articles to educate your readers.
  •  Folks like it when you're specific... so give them specifics.  Offer links to additional resources if needed.
  • Use popular search engines like Google and Yahoo to read over similar articles and find websites focused on your subject to research your topic.

Every article you write can include a "resource box" at the end of the article.  A resource box is basically a few lines of text that provides a little "snapshot" about the author of the article.  This resource box also allows you to include a subtle "PLUG" about you, your website, your newsletter, etc.

It's extremely important not to abuse your resource box with blatant plugs and sales pitches.  It's also extremely important that you NOT try to sell anything directly from your article content.  Just write a quality, informative article and that's it!

Start by submitting your articles to article directories.  Article directories are - by far - the very best FREE resource to gain quality links and traffic back to your website, and to increase your standings in the Search Engines. 

Michelle Fradella, Broker - Pinnacle Real Estate Services - Picayune MS - http://www.prchomes.com - http://www.picayunehomefinder.com


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