Posted: Tuesday, June 16, 2009
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Do you think the real estate industry is apathetic or becoming proficient in technology and Internet marketing?
I should rephrase that to ask, with all the tools, opportunities, and wonderful programs being provided for our real estate industry to market homes, network, build relationships, and syndicate listings, are we getting on board soon enough and grasping the big picture of a paradigm shift in our industry? I believe most real estate agents, brokers and ancillary support services are not taking advantage of the changes that are expected from the e-consumer.
Do you think the rules of business are changing?
Do you think our industry needs a wake up call to get on board?
Maybe I can ask a few other questions that will give you an opportunity to take a personal inventory of where you are presently.
- Do you have a domain name?
- Do you have a personal website?
- Are you offering IDX on your website?
- Are you syndicating your listings to major portals and other key websites?
- Are you providing 20-30 pictures on each listing?
- Are you providing a virtual tour or video on your listings?
- Do you utilize an email-marketing program with professional looking flyers?
- Can you provide a hyperlink via email, social network site or newsletter that connects to your listings and or website?
- Have you setup a profile page on all the key locations like: Trulia, Zillow, Google, Yahoo, LinkedIn, Facebook, Twitter?
- Are you Blogging yet? To promote goodwill and promotion of the community you sell homes in and drive traffic to your website?
- Do you understand keywords, search engine optimization, and RSS?
- Have you setup a reader program on various subjects to organize your favorite sites, Blogs and news updates to stay abreast to our industry changes?
- Do you understand the power of StumbleUpon, digg and del.icio.us. and have a profile of your business setup on each?
- Are you Pinging you Blog post and understand what pinging does?
- Are you taking classes or attending seminars to re-tool your career?
These may be some tough questions for some to answer, or you maybe saying, I could add dozens more. Please do so. We are all in this paradigm shift together and need to change the way we do our business. Yes, it can be overwhelming, frustrating, and require many hours of setup. It’s like eating an elephant, one bite at a time! As Saint Nike says: Just do it!
”Expect the Best” Mike
As a real estate trainer and consultant, I’m available to assist you in all your marketing plans, technology, and taking your real estate career to the next level. Contact me if you’re interested in hiring a personal coach and consultant to help develop your business or just want to network.