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Like everything else in life, it boils down to the almighty dollar. The greater share of their commission that an agent can keep, will result in a higher recruit rate for the broker/owner. Also how about developing the Agents that you already have, I think that makes more sense than recruiting. I would rather have a handful of great Agents than a dozen ineffective ones. |
0 topics 21 posts
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Well money talks and B.S. walks... and while I think the "almighty dollar" is at the root of a lot of decisions, there is a balance to it... or should be.
I encourage my students to take a hard look at themselves as well as the agencies they are considering. A "true" entrepreneur with lots of time and energy may do quite well with a high commission split and full responsibility for his/her business.
Others might do better with a lower commission split and an agency that takes care of some of the tasks and expenses. (I have worked with agents who couldn't afford business cards.)
I had to chuckle at the mention of a fee of $399 per transaction. I've seen sales in this area where the entire amount on one side of a transaction isn't much more than that.
There just isn't a one-size fits all answer. In the end, for agent and agency, it's about revenue, fixed expenses, and variable expenses and figuring out how to juggle those three numbers is there's some money left over. |
1 topics 18 posts
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Within the Phoenix valley, there are at least 50 other "100% shops" who charge minimal office fees and low transaction fees. And, yes, my brokerage is one of them. I know what it takes to make sure we stay "in the black" and it isn't necessarily just "hiring the numbers" to see who can have the most agents on the roster. (I guess my corporate world management background is helping me with this one!!)
There are agents that I will not hire ... but I will not hire them because a 100% shop is highly recommended for the experienced agent. All 4 of my Managing Brokers and I provide training (classroom and one-on-one); we are available for assistance should any agent need help at any point in a transaction; we do not have the mandatory weekly meetings (which no one shows up to because they have a litany of excuses why they can't show up); and, because we don't have the weekly meeting, all of our agents receive a weekly email from me with information they need to know; etc.
My costs are very low because I don't need the 5,000 sq ft offices with all the glitz and glamor. We have 3 primary, very professional offices where agents can meet clients if needed. I have a full training center in my corporate office. My agents work from their homes. The agents may come into the office a couple times a month to pick up their mail. I truly hardly ever see the agents.
YET ... I electronically communicate with them every week. They know all Managing Brokers and I care about them. They know we want them to know everything WE know -- if not more --- simply because it makes our jobs easier. Many, many of them have told us they get more support from us than they did with their previous split shops.
No .. there just isn't a one-size fits all answer. The agent and the brokerage must feel comfortable with what they get from each other. Does the support flow both ways? Is the agent willing to pull the dollars together to try to stay in the business during this economy? And is the agent doing this because the Brokerage is encouraging him/her?
All of my agents who are leaving (so far about 12% of my roster have left) know they are welcome to return to me when they are ready. My business plan allows for this loss -- I'm just very fortunate that we are also hiring one agent for every agent who is going inactive. My roster is actually even with where I was 12/31/08.
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2 topics 3 posts
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I, too work for a 100% split office. We all work from our homes and all costs are on us except for our E&O. I prefer this as for me, it is mostly about the money. I have worked in split shops but did not receive the support I needed, and the weekly meetings were ineffective. I worked mostly from my home when I was with those other shops anyhow, but yet on every transaction I closed I had to give up my split, franchise fees, admin fees, fees for this and that. I couldn't hang on. Then, I still had to pay my quarterly association dues and my yearly CAR/NAR dues, supra fees, it didn't end. I'm grateful to be working for my broker the way I am now. I would be working for nothing now with all the costs involved with traditional brokerages. I have several deals in escrow right now. 1 of them I will net just over $900 and another one of them I will net just over $500! Try giving up 20% more of that for a split (or maybe 50% for some agents)! Maybe I can buy groceries with what will be left! I agree that to work like this you have to be a self starter, be an experienced agent, and motivated. You also need to have clients or be willing to bust your butt to get some! It gets hard sometimes because when you're busy and have so much to get done, but there's only 1 of you, you may have to go without sleep sometimes. But, I think that having to be responsible and organized in order to survive, you can become a more knowledgeable agent and you will learn to be more creative, and hopefully one that can relate to clients and their needs more effectively. It will bring you not just clients, but also friends! |
1 topics 3 posts
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50% have gone inactive in one of the Associations I belong to. I think it is good to thin the herd of weaker agents. Especially those who dropped their Commission rate at any sign of resistance on a Listing Presentation. I like seeing 6-7% listing agreements. I just finished writing an offer which is offering a 4% co-broke. Good riddance to the weak. |
0 topics 15 posts
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My brokerage is one of the top, if not the top, agency in my county. The support we receive is temendous, and our sales meetings provide valuable information every week. Plus this year's "Accountability Group" has helped us weather the storm of a dramatic shift in the market, giving both seasoned and newer agents a chance to get to know each other better. We've had weekly topics on which to focus, round table discussions, and goal settings which we discuss individually with an assigned partner over the phone every day. This is all Volunteer & Agent driven. We're very fortunate to have a dynamic group who've been able to afford the yearly dollar requirement to join: $2300, splits, ad fees, admin fees, & all association related expenses. But as the anniversary date of the E&O renewal creeps closer, and the bills are piling up, I know a few who will have to walk away and do something to supplement their income. Does becoming "inactive" make them quitters? Or can we give some credit for effort & the need to survive? |
0 topics 1 posts
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I think most people going inactive are either weak agents, or part timers. And in this crazy tough market why would one, who is not a Full Time Full Service Realtor waste their time staying business. In Florida 50% of all realtors make less than $25k/year I believe. So I am not surprised that many agents have gone inactive to whether the storm and lower carrying costs. In its Hayday the Pinellas Realtor Organization at 12,000 members, it is now down at 6,0000 |
0 topics 15 posts
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Forget about who has left and focus on the ones remaining. If I was a broker/owner I would rather have a handful of strong, motivated, ambitious agents then a dozen dead beats who are more of a liability than asset to me. If they can't handle the storm this was the wrong business for them to begin with; quality over quantity. |
0 topics 21 posts
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I understand there will be agents who can no longer continue paying all the fees associated with being an agent. The referral program seems to be a hit as well as the transaction brokerages. I just pray we can continue to be a needed Profession in the eyes of the consumers. |
0 topics 2 posts
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As a bit of a follow up to this discussion... we might consider defining "inactive." Of late, I've encountered a number of "active" agents who are confessing they are now working a full-time job out of necessity. I understand that, but at the same time we might well consider them "inactive" based on their availability. I'm certainly willing to "give them credit" for doing what it takes to survive. And I guess we can't call them quitters because they haven't admitted they've quit. All generalities are of course false, but many of these were "weak" agents to begin with and they aren't getting stronger--if anything the opposite is true. If this were a business that could be done during lunch hour more people would be getting a license. A very few seem to be able to manage their real estate business adequately -- but they are the notable exceptions. |
1 topics 18 posts
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