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Real Estate Marketing Strategies - Marketing in 5 Easy Steps
As a Master Business Coach, I often hear from my clients the following story, “I feel stuck in my business. I really love to help people, I am excellent in negotiations and contracts, but I really hate prospecting! I just can’t seem to bring myself to pick up the phone.”How often have you...
Be Strategic With Your Blog: Part 2
Be Strategic With Your Blog: Part 2My whole point in creating this series for you is to help you avoid the mistakes I - and so many other BrokerAgentSocial newbies - made when we first were getting our feet wet. Now, as I said in my first post in this series, Making the Most of Your Blogging...
The Socialization of a Real Estate Brokerage
“Long Connects” Pioneers High Performance Social Media Intranet for Agents Innovation has a home in the Sonoran Desert City of Tucson, from Doctor Andrew Weil’s Arizona Center for Integrative Medicine to advanced battleground weaponry at Raytheon. It should come as no surprise that a...
Networking Basics Series: If You're Too Cool to Learn Anything, You Probably Won't (Part 5)
Networking Basics Series: If You're Too Cool to Learn Anything, You Probably Won't (Part 5) Link to Part 4 This is a promise.There probably isn't a small businessperson alive who hasn't attended a networking or business development meeting where they've had to...
Networking Basics Series: Do You Need Target Practice? (Part 4)
Networking Basics Series: Do You Need Target Practice? (Part 4)Link to Part ThreeNetworking. Some people view it as a necessary evil, a business task to check off their list. Others view it as an exhilarating aspect of entrepreneurship. They thrive on meeting new people, talking to them...
Networking Basics Series: "Anybody Who..." Is Never a Good Lead (Part 3)
Link to Part Two You may or may not agree with me on this one, but I think two of the most dangerous words in all of networking are "anybody who." We hear it all the time: "A good lead for me is anybody who ______________." Fill in the blank with your own answer.Plumber: Anybody who has a...
Networking Basics Series: Nobody Wants to Do Business With a Deadbeat (Part 2)
Link to Part One Boy, if I had a dollar for every time I've heard someone in any area of the real estate industry whine, "Networking just doesn't work."Here's the question I always ask in response: "Really? Well, what are YOU bringing to the game?"I belong to a Friday morning...
Networking Basics Series: How Memorable Is Your 30-Second Commercial (Part 1)
I don't know what things are like in your area of the country, but in Phoenix, there are so many networking opportunities, you could literally attend four4 meetings a day and not hit all of them.You know the kind ... chicken caesar salad for lunch, and eveyone gets a chance to give their 10-...
15 Tips on How to Conduct Yourself in a Social Media Network
Your profile, posts and comments on most Social Media networks will be available for many thousands, maybe even everyone to see – forever. It is therefore vitally important that you conduct yourself correctly.Be yourself, be open, be transparent, share… and all those other good things. Just...
Banana Business Tips: Turning Your Clients Into Raving Fans (Part 5 of 5)
Well, we did it! This is Part 5 in the Banana Business Tips series. Way back at the beginning, we started with Knowing Your Clients. Then after we'd determined who are clients are and how we find them, we turned our focus to Client Appreciation. Next, we discussed ways to Building a...

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